Marketing

Special edition: Free-from foods

Consumers equate ‘free-from’ with health: EUFIC

By Caroline Scott-Thomas

‘Free-from’ has become synonymous with healthy food for a large number of consumers – but how that affects shopping habits remains uncertain, according to EUFIC’s Dr Sophie Hieke.

Innovation strategies have changed, says de Reynal

How food companies are innovating to beat the financial crisis

By Caroline Scott-Thomas

The financial crisis has also led to a consumer crisis of confidence – but nearly nine out of ten French shoppers see the economic slump as an opportunity to revise consumption habits, according to Nutrimarketing’s Sophie de Reynal.

Tan says there is 'no key to the door' for outgrowers

Independent grower highlights flaws in RSPO system

By Caroline Scott-Thomas

If the Roundtable for Sustainable Palm Oil (RSPO) is serious about making the entire palm oil supply chain sustainable, it needs to address flaws in the system for plantation owners who do not own their own mills, according to one such grower, Daniel...

What's new in energy drinks?

Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

Front-of-pack labels aim to curb consumer confusion

UK aims to standardise front-of-pack nutrition labels

By Caroline Scott-Thomas

The UK government has said it will roll out a new voluntary front-of-pack nutrition labelling scheme by next summer to standardise labels across retailers and food manufacturers.

FoodDrinkEurope promotes SME interests with new website

FoodDrinkEurope promotes SME interests with new website

By Caroline Scott-Thomas

Food industry trade association FoodDrinkEurope has set up a website specifically for small and medium-sized enterprises (SMEs), to promote their interests and emphasise the importance of food industry SMEs to the European economy.

Danone Actimel: Now reformulated with vitamins B and D in some countries, which are backed for immune claims, whereas probiotics are not (yet)

EU immunity health claims: Reformulate or reposition to win growth

By Diana Cowland

Europe’s new health claim laws are the strictest in the world, with only the most strongly backed nutrient-health associations permitted on-product and whole sectors enraged about stripped comms tools. But immunity claims have fared better than most,...

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