Arla Foods used to be a Danish dairy with a Scandinavian bent. Now it is global-facing, upping its R&D spend and obsessed with finding out what consumers want, rather than delivering products it thinks they want.
How manufacturers incorporate stevia into new products and how they position products with consumers are equally important for market success, says Cargill's sales director, health products for EMEA, Olivier du Chatelier.
The financial crisis has also led to a consumer crisis of confidence – but nearly nine out of ten French shoppers see the economic slump as an opportunity to revise consumption habits, according to Nutrimarketing’s Sophie de Reynal.
If the Roundtable for Sustainable Palm Oil (RSPO) is serious about making the entire palm oil supply chain sustainable, it needs to address flaws in the system for plantation owners who do not own their own mills, according to one such grower, Daniel...
A better understanding of personality types could help food marketers and R&D professionals in the innovation and marketing process, according to French researchers, who are the latest to offer a new slant on personalised marketing.
The European food industry needs to renew its focus on innovation if it is to help fuel economic recovery in the region, according to industry experts at trade association FoodDrinkEurope’s Congress in Brussels this week.
Food industry trade association FoodDrinkEurope has set up a website specifically for small and medium-sized enterprises (SMEs), to promote their interests and emphasise the importance of food industry SMEs to the European economy.
Europe’s new health claim laws are the strictest in the world, with only the most strongly backed nutrient-health associations permitted on-product and whole sectors enraged about stripped comms tools. But immunity claims have fared better than most,...