Marketing

Life is over for Coca-Cola's stevia-sweetened drink in the UK

Coca-Cola GB to focus on sugar-free brands and phase out Coca-Cola Life

Coca-Cola Life axed in the UK

By Rachel ARTHUR

Coca-Cola Life is to be withdrawn from the UK market from June, although the stevia-sweetened drink will remain on offer in 30 markets including the US. 

Facial expressions show Mars the adverts that will drive sales

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

By David Burrows

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.

Tate & Lyle Food Systems Global Innovation Centre in Lübeck, Germany, was unveiled last week at a media event to showcase upgrades at the facility.

Tate & Lyle unveils upgraded innovation center

By Jim Cornall

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has unveiled its upgraded Food Systems Global Innovation Centre in Lübeck, Germany. 

MEPs call on EU to create food quality agency

MEPs call on EU to create food quality agency

By Louis Gore-Langton

Food products sold under the same label continually show inconsistent standards of quality, particularly in Eastern Europe, prompting calls for a new regulatory body in the EU.

Follow us

Featured Events

View more

Products

View more

Webinars