Marketing

L2: ‘Amazon Choice is becoming increasingly important as we transition to this world of voice’

‘Amazon Choice is becoming increasingly important as we transition to this world of voice’

Alexa… how can I win on Amazon?

By Elaine Watson

It’s well known that the brands that are growing the most rapidly on Amazon are not necessarily growing the most rapidly in grocery stores, so what are the most successful CPG players on Amazon doing differently?

Organic products may be good, but the ASA has ruled Arla can't say organic dairy farms are good for the land.

Arla ‘good for the land’ ad falls foul of ASA

By Jim Cornall

The Advertising Standards Authority (ASA) in the UK has ruled an Arla Foods Ltd ad that appeared in a local newspaper in November 2016 was misleading and cannot be run again.

Protein pouches, whey rpotein, cave-aged Cheddar and candy-flavored cheese snacks are among the new products hitting the dairy shelves in April.

April dairy product launches

By Mary Ellen Shoup and Jim Cornall

There's a truly international flavor again to the new products hitting the dairy shelves in April.

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