Marketing

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Coca Cola partners urged to stop marketing Capri-Sun drink to kids

By David Burrows

Campaigners in France have demanded that Coca Cola European Partners stops marketing its Capri-Sun drink to children, as pressure grows on EU food and drink companies to ditch the use of cartoon characters on products “loaded with sugar, salt or fat”.

L2: ‘Amazon Choice is becoming increasingly important as we transition to this world of voice’

‘Amazon Choice is becoming increasingly important as we transition to this world of voice’

Alexa… how can I win on Amazon?

By Elaine WATSON

It’s well known that the brands that are growing the most rapidly on Amazon are not necessarily growing the most rapidly in grocery stores, so what are the most successful CPG players on Amazon doing differently?

Organic products may be good, but the ASA has ruled Arla can't say organic dairy farms are good for the land.

Arla ‘good for the land’ ad falls foul of ASA

By Jim Cornall

The Advertising Standards Authority (ASA) in the UK has ruled an Arla Foods Ltd ad that appeared in a local newspaper in November 2016 was misleading and cannot be run again.

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