Demand for free-from foods has jumped in Europe as consumers buy into the concept as part of a broader understanding of what constitutes a “healthy lifestyle”. FoodNavigator examines the categories that will be the biggest winners.
Plant-based proteins may be booming but if sustainable eating is to become mainstream – and companies are to maximise sales – they should avoid vegan or vegetarian labels, says the executive director of the Good Food Institute (GFI).
Kinomi blends exotic flavours like Indian green mango and kombu seaweed with nuts including baru - a nutritious but little-known nut from Brazil. “I season lightly so the hero flavour is always the nut," the company's founder says.
Global demand for sesame seeds is set to explode thanks to two very different macro-trends – the rise of fast food in Asia and healthy food in the West. Agrifood giant Olam is doubling capacity in its plants to meet that demand.
The Netherlands’ government-backed Nutrition Centre has launched an app that consumers can use to compare brands in store and find the healthiest one. "We hope to unleash a revolution in the supermarket," it says.